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30.12.2020

Center-invest Bank’s Media Activity in 2020

For media activity in 2020, Center-invest Bank has moved up the Media Rating of Russian Banks to 27th place. We were also one of the top 30 banks in Yandex searches, and our social media subscribers increased by 7%. This data is supplied by the Brobank.ru service.

The media rating assesses Russia’s 100 largest banks by shareholder’s equity. It is based on the frequency of mentions of the company in the information field, and the frequency of searches using search engines.

In 2020 the most discussed and replicated news items about Center-invest Bank were: its introduction of Russia’s first “green” deposit account, its second green bond issuance, and its recognition by the Euromoney Awards as the best bank in Central and Eastern Europe for Corporate Responsibility.

There was also extensive media coverage of the following: the speech by Dr Vysokov, Chairman of Center-invest Bank’s Board of Directors, at the B20 Summit in Saudi Arabia; Dr Vysokov’s appointment as head of the ESG Banking project team of the Association of Banks of Russia; and the topics of responsible banking and ESG principles exemplified by Center-invest Bank.

In 2020 Center-invest Bank was one of the top 30 banks in Yandex searches. This rating reflects the average number of searches using a company’s name each month throughout 2020. There was a 7.6% increase in the frequency of Yandex searches for Center-invest Bank.

Center-invest Bank is represented in all the most popular social networks: Facebook, YouTube, Twitter, Instagram, VKontakte, and Odnoklassniki. The total number of social media subscribers and group members increased by 7% in 2020, to 45,416 unique users.

The positive trends in Center-invest Bank’s media activity among Russia’s leading financial institutions reaffirm the bank’s transparency and testify to its effective and balanced communications strategy for engaging with all stakeholders, incorporating digital and online channels.